Description of my job

At huma I was responsible for the overall design and execution of marketing assets such as brochures, factsheets, leaflets, metch, social media graphics, trifolds, presentations, and more. Everything listed is below with full descriptions and my works.

Factsheets

I’ve designed a layout for factsheets from scratch, focusing on providing useful information on specific topics in a smooth and unobtrusive way. The design ensures that users can easily navigate through the entire document, making the content accessible and engaging. It’s a flexible layout that is always ready to evolve, allowing for continuous improvements and updates as needed, ensuring the factsheets remain relevant and user-friendly. Additionally, the design incorporates a clear visual hierarchy, guiding the reader’s attention to the most important points effortlessly.

Trifold

Trifolds were created based on the company’s standards, with the paper folded into three sections along two parallel creases. This design presents the necessary information in a clear, organized manner, ensuring that each panel is effectively utilized to convey the content. The layout adheres to the company’s branding guidelines, combining functionality with visual appeal, making the information accessible and engaging for the target audience. The trifold format serves as a practical tool for various purposes, from marketing to informational distribution.

Banners

I’ve designed banners from scratch for various purposes, including emails, websites, events, webinars, and podiums, each tailored to specific events or needs. The banners are visually striking yet seamlessly integrated into their respective platforms, ensuring they effectively communicate the intended message without overwhelming the viewer. These designs are versatile and adaptable, ready to evolve with changing requirements, while maintaining a consistent, polished look that enhances the overall experience.

Merch

Merch was developed to meet the company’s needs, with a focus on creating a versatile logo that works across various products, including sweatshirts, t-shirts, backpacks, and bows. The design ensures the logo is adaptable and consistent, maintaining its impact and clarity on different types of merchandise. This approach allows the brand to maintain a cohesive identity across all items, while also appealing to a wide audience through diverse product offerings.

Leaflets

Unlike other projects, leaflets were created in InDesign to ensure the correct resolution and size for printing. A unique and legible page layout was developed, allowing all necessary elements to be arranged efficiently and effectively. This design approach ensures that the final product is both visually appealing and fully optimized for high-quality print, making the information clear and accessible to the reader.

Business cards

Simple and transparent business cards were designed with a QR code featuring the company logo at the center. Each card offers the option of gradient or solid colors, ensuring a sleek and professional look that aligns with the company’s branding. The design balances clarity with modern aesthetics, making it easy for recipients to engage with the brand and access digital content through the QR codee.

Social media templates

For the company’s expanding social media presence, I developed new templates with various designs tailored to the type of content being shared. Each template is eye-catching and adheres to current industry standards, ensuring that the brand remains visually consistent and engaging across all platforms. The variations provide flexibility while maintaining a cohesive look, making the content stand out and resonate with the audience.

Product Marketing Designer

Huma